Lachlan McPherson and Friends

Lach & Friends create growth with innovative brand strategies, advertising, marketing communications, design, digital and social media campaigns.

We're helping build some of the region's strongest brands including:


Hallenstein Brothers; New Zealand's largest male fashion brand

Rodney Wayne; New Zealand's leading hair salon brand

Hyoumankind; innovative products for a naturally more beautiful world

Snap Car Rentals; 'Drive Smarter' with the fastest growing rental car company in New Zealand

Healthlink; software and secure messaging services used by over 90 per cent of GPs in New Zealand and Australia

Sunergise; number one solar power company in New Zealand and the Pacific Islands

Goody Card; revolutionising loyalty for small business

ilume; executive and leadership coaching

HECS; 'Get Closer' with HECS patented concealment fabric technology




To get anywhere in this world it helps to have good friends. We work with a range of experts and specialists from New Zealand, Australia, the US and UK to best suit the needs of your project.

Lachlan has ranked as New Zealand’s number one creative by Campaign Brief magazine and was Partner of Publicis Mojo New Zealand and Executive Creative Director of Publicis Mojo Sydney, helping lead the agency to win Gold at Cannes and become the AdNews Agency of the Year. He has created campaigns for Goodman Fielder, Glassons, Nestle, Nissan, Subway, Volvo and Lion Nathan and helped launch brands like Steinlager Pure (with a little assistance from Harvey Keitel and Willem Dafoe). His “Enjoy” campaign for The Coca Cola Company has a chapter devoted to it in the book How Asia Advertises; The Most Successful Campaigns in Asia Pacific and the Marketing Strategies Behind Them.

Lachlan has judged advertising at the Cannes Lions International Festival of Creativity – the world’s most respected award show. His work is awarded locally and internationally including multiple Gold Cannes Lions.

Lach & Friends welcomes the opportunity to create positive change for your brand. For more information email or call +64 21 706 578.