Lachlan McPherson and Friends today announce the launch of a national digital outdoor campaign as part of the global launch of the new ghd Oracle styler.

New Zealand is one of just 3 countries chosen as part of the worldwide launch.

The ghd Oracle is available in New Zealand exclusively at Rodney Wayne salons. It is being promoted at JC Decaux and APN sites around Auckland, Hamilton, Tauranga, Wellington and Christchurch.

“This is the first time both ghd and Rodney Wayne have appeared an outdoor campaign of this scale. The ghd Oracle is a game-changer. The campaign combines digital outdoor with social media to provide maximum impact with precision targeting, ” said agency founder Lachlan McPherson.

Rodney Wayne CEO Julie Evans adds, “We’re particularly pleased to be selected as one of just three international hair salon brands for the worldwide launch and are excited to collaborate with ghd and Lachlan McPherson and Friends to share this innovation with New Zealanders.”

CREDITS

Agency: Lachlan McPherson and Friends

Client: Rodney Wayne, ghd ANZ

ghd Oracle global launch creative, Queen Street Auckland City.